In early 2007, with the introduction of the iPhone, Steve Jobs stated that Apple hoped that when the iPhone ultimately launched, it would capture 1% of the market within 12 months. That amounted to 10 Million iPhone sales, which pundits at the time speculated was far too ambitious. In fact today, Apple announced they had reached that amount with two months to go.

This shows the staggering success of the iPhone in what for Apple is a completely new market. Think how the iPod has impacted the audio player market and you can see how Apple continues to define the markets it is involved in. Already, with the release of the Google Android source files and the release of the T-Mobile G1 phone, other companies are rushing to mimic the ease of use of the iPhone.

It certainly is an incredibly impressive result and was announced today in discussions after Apple reported (yet again) impressive financial results.

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