Advert interacts with Yahoo site

Written by Philip Roy | 13 December 2008
Posted in News - Apple

The brilliance of Apple's marketing took another turn today with the launch of a banner adverts on the Yahoo website (http://games.yahoo.com/) that not only display the way you interact with the iPod Touch, but that the advert itself impacts on the Yahoo banner, menu structure and layout. It is superbly clever and one of the funnest ideas in advertising for some time. Check out the link to understand the concept more.
Tags: Apple, Yahoo, advertising, marketing
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Cuby said: December 13, 2008 | url   

Cuby
Wow that's brilliant! I hate banner ads normally, but I could watch that one over and over again.

Thanks for sharing!
Cuby

Philip Roy said: December 13, 2008  

Philip Roy
Definition of irony? A real cool iPod Touch ad that won't play on an iPod Touch or iPhone. Yep...that ad is created and delivered in Flash...something neither the Touch nor iPhone can handle.

Phil

Philip Roy said: December 14, 2008  

Philip Roy
Odd...looks like the ad has been removed already !?

Phil

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