Australian iPhone ads drop "half the price" and "twice as fast" phrases
Written by Philip Roy
Thursday, 24 July 2008 19:59
UPDATE Apple have just released three new adverts on their website related to the iPhone 3G. The adverts entitled Everyone, Unslow and Work Friendly highlight the speed and some new features of the iPhone 3G. However there are obvious differences in the adverts for the American market and the equivalent ads that have been posted on Apple Australia (that one might assume will also be broadcast here). It is interesting to note that the voiceover in the Australian ads (of which 2 out of 3 ads seem to have been repurposed) fails to use the expression "twice as fast", whilst "half the price" has also been removed. Whilst the removal of the cost comment is logical, the rephrasing of the speed comment is slightly intriguing.
Apple's never released a product, service and new software to so many international markets at one time before...and they may never do again based on issues that many users had or continue to have. The iPhone sale also coincided with the release of the 2.0 version of software for the iPod Touch, an iTunes update for Mac users to version 7.7 and the launch of MobileMe....but within minutes of the start of MobileMe, it was clear there were problems. Over the past two days, the service has come and gone for many users. Others continues to have activation issues with their iPhone or cannot get to download the 2.0 software.
Some Canadians are none too thrilled with the pricing of the plans being offered to them by Rogers Wireless for the upcoming 3G iPhone. They've started a petition and put up an open letter to Steve Jobs about their dissatisfaction with the plans being offered. In particular, their gripes are with the "unfair rates in comparison to AT&T in the United States".
Here in New Zealand we've heard little (well, nothing) from Apple or Vodafone as to the price the iPhone will sell for or how they see their supply matching expected demand. The situation is different overseas as teleco's start to indicate pricings and possible availability of the iPhone. At the same time, they are also suggesting initial supplies will disappear fast.